Measure healthcare awareness campaign's impact through surveys with device holders’ preferences and go full circle with improvised action plans
Get to know your audience's preferred nutritional habits and activity level based on nutrition, premium healthcare equipment usage patterns (Gym equipment), and socio-economic profiles based on their handset data. Find homemakers, professionals, sports fans, movie buffs, etc. and correlate them with age, gender and timeslot preferences to narrow down your ideal offline audience.
Track the awareness of your campaigns based on healthcare themes. Measure unique reach and frequency of ad exposure across any genre, channel and time slot - primetime vs. non-primetime, weekdays vs. weekends.
Measure the share of eyeballs among you and your competitors in healthcare industry. Accurately map out viewers of any healthcare campaign on a daily basis and get in-depth insights into the strategy of top performers in the industry.
Deep dive into granular geographic insights such as for cities and states. Get even more niche data on socio-cultural regions, district and zonal levels.
Reach audiences who were not exposed concepts of wellness and engage them directly on mobile. Get 3x the unique reach on digital, for the same resources on your current regime. What more? Save significant % of costs in future hospitalization.
Get a chance to build interesting business models based on cutting edge consumer lifestyle behavioural preferences. Identify both the quality threshold and optimal frequency, and target the same users with customized number of services.
Target consumers of high impact Life time Value(LTV) like the consumers in the metros or people watching Olympics, primetime shows with massive reach, and niche segments with population subcultures.
Conduct surveys to assess the real impact of your campaigns. Measure their awareness, impact and success rate.
Test the effectiveness of different frequencies of ad exposure and arrive at an optimal engagement unique to your brand.
Measure reach and impression among your target audiences across different regions, areas and localities.
Identify the tastes of your key audiences and design effective creatives based on quantitative and qualitative metrics.
Run consumer surveys to sharpen your brand's target group among priority markets. Track their entire journey from content exposure to engagement, all the way to purchase.
